About us

About us

About us

The people behind
the voice

We’re a fast-moving team redefining how dealerships connect with their customers, one call at a time.

Built for dealers. Driven by
real-world experience.

Built for dealers. Driven by real-world experience.

Sadie Automotive was created by a team with deep expertise in AI, software engineering, and dealership operations. We saw the same challenges across the industry: missed calls, overworked teams, inconsistent service, and built a solution that could actually solve them.

Sadie isn’t just another support tool. She’s the result of continuous collaboration between tech innovators and dealership experts who understand what’s needed at the front line of customer service.

Our management team

Our leadership team brings experience in product development, enterprise tech, and operational excellence with a shared belief that AI should make service more human, not less.

Headshot of Florian
Florian Schurz

CEO

Headshot of Florian
Florian Schurz

CEO

Headshot of Florian
Florian Schurz

CEO

Headshot of Florian
Florian Schurz

CEO

Headshot of Michael
Michael Assi

Partner and Board Member

Headshot of Michael
Michael Assi

Partner and Board Member

Headshot of Michael
Michael Assi

Partner and Board Member

Headshot of Michael
Michael Assi

Partner and Board Member

Mitch Headshot
Mitch Bourassa

Board Member

Mitch Headshot
Mitch Bourassa

Board Member

Mitch Headshot
Mitch Bourassa

Board Member

Mitch Headshot
Mitch Bourassa

Board Member

Headshot of Jamal
Jamal Harake

Head of Development

Headshot of Jamal
Jamal Harake

Head of Development

Headshot of Jamal
Jamal Harake

Head of Development

Headshot of Jamal
Jamal Harake

Head of Development

Headshot of Sam
Sam Ajayi

Head of Sales

Headshot of Sam
Sam Ajayi

Head of Sales

Headshot of Sam
Sam Ajayi

Head of Sales

Headshot of Sam
Sam Ajayi

Head of Sales

Let Sadie take care of your next call

Book a live demo and see how Sadie can transform your dealership’s customer service, reduce missed calls, and streamline your team’s workload.

Let Sadie take care of your next call

Book a live demo and see how Sadie can transform your dealership’s customer service, reduce missed calls, and streamline your team’s workload.

Let Sadie take care of your next call

Book a live demo and see how Sadie can transform your dealership’s customer service, reduce missed calls, and streamline your team’s workload.

Let Sadie take care of your next call

Book a live demo and see how Sadie can transform your dealership’s customer service, reduce missed calls, and streamline your team’s workload.